How ITON Built a Scalable, Automated Cloud Service with Exivity
ITON doubled its yearly numbers every year after rebuilding its cloud offering in 2015 around self-service, usage-based billing and automation. Ydentic provided the structured self-service layer; Exivity provided the scalable metering, usage insight and billing underneath it — end-to-end accountability with far less manual work.
A modern cloud offering with complete automatization and end-to-end accountability
ITON
Dutch cloud IT service company, ITON
Customer story
In 2015, ITON completely reimagined its cloud offering. The company wanted to move toward a service-oriented cloud model built around three principles: clear insight into consumption, usage-based billing, and automation.
With this vision in place, ITON began looking for the technology and partners needed to bring it to market.
Ydentic provided the foundation for structured service delivery and end-user self-service. With that structure in place, ITON's next challenge was finding a partner capable of providing scalable metering, detailed usage visibility, and billing.
That partner was Exivity.
Together, ITON, Ydentic, and Exivity created a modern cloud service model in which self-service, automation, consumption data, and billing could work together as part of an integrated environment.
The challenge: scaling beyond manual service delivery
Before this transformation, customers that outsourced their IT to ITON often relied on the service desk to make changes such as onboarding or offboarding users.
A customer would submit a request by email, triggering a chain of manual actions. This could involve multiple employees and repeated communication between the customer and service teams.
The process was time-consuming and created unnecessary administrative overhead. Because many steps depended on manual intervention, it also introduced opportunities for human error, potentially resulting in user frustration and lost productivity.
This approach becomes increasingly difficult to sustain as an organization and its customer base grow.
ITON therefore needed to reduce its dependence on manual processes. By automating routine administrative tasks and enabling self-service, employees could spend less time processing requests and more time focusing on technical service delivery.
What ITON needed
To support its new cloud service model, ITON identified several key requirements:
A modern and scalable cloud service structure
Greater automation across service delivery
Self-service capabilities for end users
Fewer manual administrative processes
Detailed visibility into cloud consumption
Reliable usage-based metering and billing
Ydentic and Exivity addressed complementary parts of this model. Ydentic provided the self-service and service management structure, while Exivity provided the metering, usage visibility, and billing capabilities required to translate cloud consumption into accurate financial information.
The results
Scalability
The new model gave ITON a foundation capable of supporting significant growth.
According to ITON, the company doubled its yearly numbers every year following the transformation in 2015. That level of growth would have been difficult to support using the previous manual processes.
Automation through Ydentic and Exivity allowed ITON to scale its services without requiring administrative effort to increase at the same rate.
Consistent and reliable billing
Clear responsibilities and a structured service model improved consistency throughout the process.
Usage could be captured and translated into billing information, helping ensure that end users received the appropriate invoice each month based on their services and consumption.
This reduced the reliance on manual billing processes while giving ITON a more scalable foundation for usage-based cloud services.
Greater visibility and accountability
The combined environment gave ITON greater insight across both the front and back end of its cloud services.
ITON could understand cloud consumption, maintain visibility into who was authorized to make changes, and see how those changes affected the wider service environment.
This created clearer accountability across the service lifecycle—from user actions and resource consumption through to the resulting financial information.
End-to-end accountability
By connecting self-service, automation, cloud consumption, and billing, ITON established an end-to-end service model in which both operational activity and financial impact could be accounted for.
Instead of treating service management and billing as separate processes, the new structure connected them as part of the same cloud service lifecycle.
A foundation for continued growth
ITON's transformation shows why scaling a cloud service requires more than infrastructure alone.
As service providers grow, manual administration, disconnected usage information, and labor-intensive billing processes can become barriers to scale.
By combining Ydentic's self-service and automation capabilities with Exivity's metering, usage visibility, and billing capabilities, ITON created a cloud service model designed to grow alongside its business.
The result was a more scalable operating model with greater automation, clearer consumption visibility, reliable usage-based billing, and end-to-end accountability.